Turtle Wax, the world's leading manufacturer of car care products, has become the latest company to support the world's longest running motoring event, the London to Brighton Veteran Car Run (LBVCR).  

While on a business trip in the 1940's, company founder Ben Hirsch came across Turtle Creek. He made the connection between a Turtle's protective hard shell and his Plastone Polish and from that day on Plastone was renamed Super Hard Shell®, and the company became Turtle Wax® Inc. The Turtle Wax® name is synonymous with automotive care leadership, with distribution in over 60 countries. Turtle Wax® holds a 95% brand awareness and the lively green turtle, which has been the company's logo for nearly 50 years, needs no translation.

Andrew Jeffery, European Vice President of Marketing commented: "We are very proud to be sponsoring this year's London to Brighton Veteran Car Run. The event is a great celebration of some of the world's most famous veteran vehicles, offering spectators a glimpse into motoring history. Turtle Wax prides itself on creating products which bring out the best possible finish on any vehicle, whether one year or 100 years old, so getting involved with the event seemed like a natural fit. We're looking forward to being part of one of the longest running motoring events and seeing these prestigious vehicles begin their journey on 1st November."

LBVCR Event Director Roger Etcell said “Turtle Wax is a world leader in the field of automotive car care products and we are pleased to have their support for the 2009 London to Brighton Veteran Car Run.  The 550 Veteran Cars that take part in the world's longest running motoring event are all kept in top condition and Turtle Wax will be able to provide the owners of these magnificent vehicles with products that will enable them to get the best possible finish for the big day on November 1.”